BARBARA FIORE
570.491.2610 / barbara@barbarafiore.com
OVERVIEW
Innovative and versatile, hands-on designer who has helped define some of the Internet's most popular websites including People Online, Microsoft's Sidewalk and Ladies' Home Journal. Strengths include a solid editorial design background, ability to lead teams from conceptualization through finished site and a strong knowledge of technology and website design.
EXPERIENCE
Freelance
Illustrator, Designer and More
February 2002 - Present
Design, build and maintain websites for artists, galleries and others. Create promotional packages, write press releases and coordinate gallery shows for artist. Illustrate articles, children's books, greeting cards, stationary and unique textiles.
Ladies' Home Journal Online, New York NY
Creative Consultant/Director
September 2000 - February 2002
Redesigned site for national women's magazine, increasing traffic by 80 percent and generating over 90,000 new subscriptions for the print magazine. Created distinct visual identity, color palette, easy-to-use navigation, new logo and reusable templates for easy updates. Designed interactive diet and fitness tool, under consideration for a patent. Developed and designed Flash pieces including animated safety moves for parents and an interactive lunch box that tabulates the nutritional content of common lunch items. Hired and managed freelancers to help with special projects. Edited photos and produced graphics to maintain site on a weekly basis.
Hi-D, New York NY
Freelance Art Director, Web Designer and Illustrator
June 1998 - September 2000
Worked with clients such as Ameritech, AOL and the Smithsonian to solve their marketing, branding and unique content needs on the internet. Designed patented interfaces, promotional sales sites and viral marketing tools. Developed customer service systems, e-commerce tools as well as unique content that was both educational and entertaining.
Microsoft's Sidewalk, San Diego CA
Creative Director
May 1997 - June 1998
Designed and launched unique site on "what to do" in San Diego. Recruited and managed full-time staff as well as a variety of freelancers. Collaborated with large team of editors to design and illustrate user-friendly city guides relating to sporting and music events, movie releases, theater, hiking, food, shopping, weekend getaways and holidays. Oversaw media acquisition and photo shoots. Created numerous spot illustrations to give the site a cohesive look. Worked with editors to design and update daily home page. Oversaw daily production.
People Magazine Online, New York NY
Art Director
March 1995 - May 1997
Launched and maintained premier entertainment site. Designed numerous original multimedia features including an interactive guide to the Oscars, a RealAudio tribute to Elvis, a clickable year-end timeline, a preview of Hollywood's up-and-coming and a look behind the scenes at a Kurt Russell movie. Designed monthly photo galleries, celebrity profiles, ad banners, surveys and contests. Designed the People Daily which featured celebrity gossip, horoscope and news. Redesigned weekly content from print magazine into an interactive online product. Managed small team of designers and freelancers. Oversaw production of daily, weekly and monthly updates.
Marakon Associates, Stamford CT
Graphic Designer
December 1993 - March 1995
Designed business presentations, created and maintained corporate recruiting website. Designed invitations, illustrated t-shirts and greeting cards for in-house use.
TEACHING EXPERIENCE
Marywood College, Scranton PA, Summer MFA Program
EDUCATION
New York University, New York NY, BA 1991
University of New Hampshire, Durham NH
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